Dell Technologies Global
Out-of-Home Brand Campaign 2019
Dell Technologies out-of-home creative was live across 12 countries, 22 airports, 4 rail/road-side locations with over 950 assets throughout the global travel corridor with more than 100 million impressions.
Dell Technologies has invested in airport out-of-home advertising as part of a larger brand campaign strategy. Our messaging is designed to introduce new branding and educate technology decision makers about the Dell Technologies family of brands and its end-to-end solutions portfolio.
The resulting attention-grabbing ads clearly convey that Dell Technologies is far more than a hardware manufacturer. The public reaction was overwhelmingly positive with the target audience, who noted that the executions stood out and were wholly engaging.
After dedicating years to Dell Technologies OOH campaigns, I built strong relationships with stakeholders and vendors, further amplifying the work’s success.
Sr. Art Director + Photographer:
Angèle Davidson
Photographer:
Matt Rainwaters
Sr. Copywriter:
John Gorman
Support Designer:
Michelle Celedon
Associate Creative Director:
Cam Todd
Project Managers:
Emily Fuller Bellomy and Sandra Reyes
Account Manager:
Donna Felix
Directors:
Nicole Rex and Rachael Henke
Awards:
Won the GDUSA Environmental Graphics Award
Finalist Brandweek Constellation Awards for 2019
To see a case study and full list of credits visit:http://www.angeledavidson.com/dell-technologies-fy20-ooh-case-study
“Angele has shown outstanding creative work, collaboration and leadership on the OOH portion of the brand campaign.
From design and copy, to strategy and planning, to working with internal clients and team members as well as external partners, she has been a major force in making the OOH campaign as successful and impactful as it has been.
Her work ethic is unmatched and her commitment ensures that the global reach of the campaign is both meaningful and consistent.
She has strived to combine both business priorities and customer research and data into marketing that makes our customers proud to be a part of what we do.”
“This work is such a strong representation of our brand language — and the imagery with the effects will have a huge impact as travelers see the work. Really elevating work.”
OOH was also featured at :22 of the Dell Technologies Broadcast TV spot in 2019