Trailblazers is an original podcast sponsored by Dell Technologies with over 2 million downloads — less than 1% of podcast can say that!
My role is to create companion visual assets for the episode pages that are both visually captivating and unique to the Trailblazers podcast. In addition to use on the episode page, many of these GIFs are used in social promotion of the episodes.
I've utilized a combination of stop motion photography, video and motion graphics to create the animated GIFs that live within the body of the episode pages.
To see all the episodes check out the podcast pages. Art Director/Designer/Photographer/Animator: Angèle Davidson Page Copy Writer: John Gorman Social Post Copy Writer: Scott Rostohar Project Manager: Sandra Reyes
My team was assigned to work on the 3rd annual design refresh and content update of the Dell, 2020 Legacy of Good Plan, FY16 Corporate Social Responsibility Report.
The objective of this report is to give the public a look at the progress Dell has made towards each of its Legacy of Good goals in the past year.
For those who are interested in the full 138 page report, it is available here.
Art Director: Megan Sömmer Sr. Designer: Angèle Davidson Designer: Cora Rivera Photography Direction: Angèle Davidson Photographers*: Angèle Davidson and Russell Toynes Project Manager: Kathryn Williams Account Manager: Donna Felix
Environment section spread
Sustainable packaging photography in layout
People section spread
Early round of photography sourcing and elimination
Draft up on the wall for review
The whole report up on the wall
Dell Technologies - Earth Day 2018
Was asked to create a series of animated GIFs for Dell Technologies to post leading up to Earth Day 2018. All GIFs were made out of organic materials.
Art Director/Designer/Photographer/Animator: Angèle Davidson Social Copy Writer: John Gorman Project Manager: Kathryn Williams
Freelance identity project for small clothing boutique who is new to the Austin area.
Developed logo/wordmark variations for different use cases.
Client will primarily be selling products through her online store, but plans to have several pop-up shops throughout the year, where she will have a branded booth, tags, hangers and boxes.
This is a new client, so please check back in the future for more examples.
AO TOURS AUSTIN
These are a few examples of the projects I've designed in-house for AO Tours.
I manage the corporate re-branding of AO Tours visual identity.
I've designed all current publication and brochure ads, as well as, any web or social media ads.
I've designed, produced, and applied partial vinyl wraps to several tour vehicles, and I'm currently designing full-size wraps to be installed on the larger vans.
I have developed the concepts, wireframes, and visual mock-ups for a multi-platform company branded website, featuring options for interested visitors to reserve and purchase tickets online.
Dell - Power of You
The Power of You is a global, internal (mostly), Dell brand campaign that we brought to life in 2015. In this campaign, we paired everyday employees with some of our most interesting customers. The goal was to show the link between every team member to each and every customer, no matter how indirect the connection was. We all have a role.
Over the span of more than two years, hundreds of assets have been developed; from translated posters, lobby graphics, wall clings, internal social media content videos and microsites.
Art Directors: Russell Toynes and Megan Sömmer Designers: Angèle Davidson and Joseph Bullard Photographers: Angèle Davidson and Russell Toynes Writer: Meg Haley Project Manager: Emily Fuller Videographer and Editor: Stephen Sheppeard Video Producer: Bob Blomquist Video Project Manager: Serena Saenz Account Manager: Donna Felix
Pairs of window clings in a common area
Power of You campaign video
Large format window clings in the Dell HQ lobby
Pairs of wall clings
Posters that we sent to Dell campuses in Japan
Concepting and planning for print assets
POY Intranet landing page
DOMTAR ANNUAL REPORT
This was a project that I completed while in school.
The goal of this project was to create a condensed annual report for a well known company.
EGG - Recipe Book
I wrote, photographed, illustrated, and designed this egg exclusive recipe book.
Growing up as a home-schooler, I was given the chance to have backyard chickens before it was considered cool. Since then I've had a love for chickens, but especially eggs. Eggs taste great, and they are a beautiful example of design in nature.
And as a result of my egg interest(and excess of fresh eggs), I began to pick up little tips here-and-there about how to properly prepare eggs.
Most of the recipes are familiar ones, but with small changes that are commonly overlooked when cooking eggs.
DRESS FOR SUCCESS EVENT
NEST INN & CAFE
The goal of this project was to create a new brand from scratch.
As the graphics intern at C3 Presents, I worked for the C3 Concerts team for about 8 months. During that time I designed or localized show posters, flyers, movie screen ads, and web ads for over 200 concerts in the local music venues.
These are a few example of the posters I designed while working there.
The most exciting posters to design were for shows at the venues like The Parish, Stubb's, and Emo's because the bands that were booked at those venues - although well known - weren't mega-bands, and that meant I was left to design the posters as I wished.
I would approach each poster I designed initially by researching the band. Looking for things like, did the band have an established visual style? Or logotype? Then, at that point, I would proceed to create a poster based on what I gathered from their established band brand if they had one.
Bands that were booked at the larger venues like Austin 360 Amphitheater, Frank Erwin Center, and The Cedar Park Center typically provided an Ad-mat, which most of the time included one or two standard tour posters that would be localized to for each show. Although there wasn't much creative freedom when it came to preparing posters for those types of shows, it was still a fun challenge to take the provided poster assets and create web ads for them.