The Power of You is a global, internal (mostly), Dell brand campaign that we brought to life in 2015. In this campaign, we paired everyday employees with some of our most interesting customers. The goal was to show the link between every team member to each and every customer, no matter how indirect the connection was. We all have a role.
Over the span of more than two years, hundreds of assets have been developed; from translated posters, lobby graphics, wall clings, internal social media content videos and microsites.
Art Directors: Russell Toynes and Megan Sömmer
Designers: Angèle Davidson and Joseph Bullard
Photographers: Angèle Davidson and Russell Toynes
Writer: Meg Haley
Project Manager: Emily Fuller
Videographer and Editor: Stephen Sheppeard
Video Producer: Bob Blomquist
Video Project Manager: Serena Saenz
Account Manager: Donna Felix