As the graphics intern at C3 Presents, I worked for the C3 Concerts team for about 8 months. During that time I designed or localized show posters, flyers, movie screen ads, and web ads for over 200 concerts in the local music venues.
These are a few example of the posters I designed while working there.
The most exciting posters to design were for shows at the venues like The Parish, Stubb's, and Emo's because the bands that were booked at those
venues - although well known - weren't mega-bands, and that meant I was left to design the posters as I wished.
I would approach each poster I designed initially by researching the band. Looking for things like, did the band have an established visual style? Or logotype? Then, at that point, I would proceed to create a poster based on what I gathered from their established band brand if they had one.
Bands that were booked at the larger venues like Austin 360 Amphitheater, Frank Erwin Center, and The Cedar Park Center typically provided an Ad-mat, which most of the time included one or two standard tour posters that would be localized to for each show. Although there wasn't much creative freedom when it came to preparing posters for those types of shows, it was still a fun challenge to take the provided poster assets and create web ads